Discovery
True insight begins where the world has yet to look.
A cross-border creative and strategy-driven studio, rooted in China and Malaysia.
01 / 04 · SURPRISE BEGINS WITH CURIOSITYOur design philosophyTranslation
Turning logic into feeling, and data into touch. Design is the bridge.
Trigger
A moment that lingers. A detail that stays. Turning the ordinary into the unforgettable.
Design as the bridge. Resonance as the future.
By uncovering blind spots, translating logic and triggering memories, we create moments of surprise.
03 /Selected work(6)
All projects (24)Industrial
Trizuno
Industrial01Twizuno is a thermal straw tumbler designed for active urban lifestyles—from daily commutes to post-workout hydration.
Squishy
Industrial02A pencil sharpener draws inspiration from adorable pet characters, stress-relief toys, and portable design—transforming a simple daily action into a playful and soothing interaction.
PureFlow Pro
Industrial03PureFlow Pro fast heat water dispenser embodies a minimalist and futuristic design, characterized by its sleek, vertical form and monochromatic palette.
Packaging
Paper Art
Packaging01This COZEZE packaging design emphasizes sustainability, transforming a single sheet of paper into a “box-within-a-box” structure through innovative folding techniques.
Red Bean Packaging
Packaging02The packaging design for Redbean socks emphasizes simplicity, sustainability, and utility.
Brand
Nudge
Brand01The improved VIS for Nudge focused on the core concept of “Gentle Precision,” blending thoughtful creativity with refined professionalism.
We shape everyday products, build distinctive brand identities and create spaces that connect people. Through AI-assisted exploration, we turn cross-disciplinary thinking into experiences people can use, feel and remember.
- 01Industrial Design
- 02Brand Design
- 03Spatial Design
- 04AI-assisted Innovation
From the studio
All news & notesDesign for movement: from the gym to everyday life
What hydration and jump-rope projects can teach us about industrial design for active routines, fitness brands and creators.
Design across China and Malaysia: understand the context before the appearance
Why cross-border design briefs need cultural context, practical constraints and a clear brand story.
Designing “aha” moments begins with overlooked details
How Discovery, Translation and Trigger connect everyday observations with product design at KYLEE Design.