Max Kien Yiap Lee 李健业
Between ideas and industry.
Max Kien Yiap Lee works across design, AI and industrial innovation, helping ideas, research and technology move into products, industry and markets.
Conversations & collaborations
Connecting design, research and industry.
As founder of KYLEE Design and Novum Futures, Max connects product thinking with research translation and industry collaboration across Malaysia, China and Southeast Asia. His work spans industrial design, product strategy, prototyping and the networks that help ideas reach real-world applications.
Through the International OPC initiative at Shenzhen Sino-Finnish Design Park and the China–Malaysia AI Innovation Hub, he explores how specialist talent, AI, prototyping, manufacturing and international networks can expand what individuals and small creative teams are able to build.
Roles & practice
- 01Founder · KYLEE Design & Novum Futures
- 02OPC Founding Lead · Sino-Finnish Design Park
- 03Initiator · China–Malaysia AI Innovation Hub
- 04SEA Lead · SIDA Industry Ecosystem & Partnerships
Different capabilities. A shared direction.
Design & product
Industrial design, product strategy, prototyping and CMF: connecting an idea with how a product is made and experienced.
AI & research
Human-centred AI, emerging technology and research translation: exploring how new capabilities can become meaningful applications.
Industry & ecosystem
Manufacturing, localisation and China–Malaysia–ASEAN pathways: connecting talent, production capabilities and markets.
Building connections
International OPC · Sino-Finnish Design Park
As Founding Lead of the International OPC initiative in Shenzhen, Max explores how AI, specialist talent, prototyping, manufacturing and international networks can support individual and small-team creative entrepreneurship.
China–Malaysia AI Innovation Hub
An initiative to create ideas, products and applications through design and AI; translate research and technology into real-world applications; and connect talent, industry and markets across Malaysia, China and Southeast Asia.
Speaking & exchange
SELECTED ENGAGEMENTSPackaging innovation & industry
Selected speaking and industry engagements at World Packaging Expo (WEPACK) and the International Packaging Innovation Forum in China.
China (Guangxi)–ASEAN Industrial Design Week
Sharing perspectives on industrial design, Southeast Asian markets, AI and design promotion.
Golden Osmanthus Design Award
International design engagement and Southeast Asia design promotion.
Shanghai 10 × 10 & UTM, Malaysia
Academic engagements exploring design thinking, research and approaches beyond process.
From a perspective to a shared practice.
Explore the work, design perspectives and company updates from KYLEE.