Nudge
Brand Design2025
The improved VIS for Nudge focused on the core concept of “Gentle Precision,” blending thoughtful creativity with refined professionalism.
ABOUT THE PROJECT
From an idea to an experience.
- Discipline
- Brand Design
- Focus
- Brand · Creative · Design · Innovation
The improved VIS for Nudge focused on the core concept of “Gentle Precision,” blending thoughtful creativity with refined professionalism. The updated design will retain the signature deep maroon red as the primary brand colour while introducing complementary tones like muted gray or green for depth. Sleek sans-serif typography paired with custom handwritten elements will enhance legibility and emotional connection.
A closer look
